From strategy to concept to design and implementation, Fireworks created consistent branding and simultaneous execution of live, interactive events in 13 casinos across the province.

The Ontario Lottery and Gaming Corporation needed new ways to enhance the experience for existing racetrack casino customers and to promote the venues to potential new customers. Over a three-year period, Fireworks developed on-site promotions; slot competitions, prize give-aways and concert series that helped the corporation achieve their marketing goals.