"From concept, to construction, to implementation, Fireworks delivered with creativity, excellence and passion. The Bell Ice Cube became a fan destination for the world."
Loring Phinney
Vice President,
Corporate and Olympic Marketing, Bell Canada

Over a period of 17 days, 70,000 visitors joined Bell in a full program of live and multimedia experiences in this dynamic, interactive space.

In the winter of 2010, Bell Canada sponsored a major event in Vancouver to heighten their profile in Western Canada and redefine the perception of their brand across the country. The function of the Bell Ice Cube was to be a public venue where people could celebrate the Olympics while using Bell’s mobile and HD technology.The combination of audio, visual and tactile interactivity made it an unforgettable experience for anybody who visited.

Bell wanted to show their commitment to investments in new technologies and new media ventures. They wanted to present themselves as content providers with the fastest mobile network. They wanted to demonstrate the broad range of HD Television and internet services available to their customers.

The Bell Ice Cube won the 2010 Event Design Magazine Award for the Best Consumer Event/Exhibit/Environment.