More than 14,000 customers, over 20 days, in 36 locations across Canada shared a consistent and powerful brand experience. Three talented execution teams made our client's dream a reality.

During the month of May 2005 over a period of 20 days, we successfully developed and produced the national launch for BMW's 3, 5 and 7 Series, at 36 dealership locations across Canada.

We were asked to launch the BMW 3 Series nationally and showcase the new 5 and 7 Series. Our primary goals were to:
• properly express the BMW brand, on a fixed budget
• deliver a consistent audience experience in dealerships across the country

Working closely with BMW Canada marketing team, we designed custom graphics, video, scripts, a custom music soundtrack and an overall decor package that three teams simultaneously rolled out across the country.