More than 14,000 customers, over 20 days, in 36 locations across Canada shared a consistent and powerful brand experience. Three talented execution teams made our client's dream a reality.

During the month of May 2005 over a period of 20 days, we successfully developed and produced the national launch for BMW's 3, 5 and 7 Series, at 36 dealership locations across Canada.

We were asked to launch the BMW 3 Series nationally and showcase the new 5 and 7 Series. Our primary goals were to:
• properly express the BMW brand, on a fixed budget
• deliver a consistent audience experience in dealerships across the country

Working closely with BMW Canada marketing team, we designed custom graphics, video, scripts, a custom music soundtrack and an overall decor package that three teams simultaneously rolled out across the country.

Working closely with the BMW Canada marketing team, we designed custom graphics, video, scripts, a custom music soundtrack and an overall decor package that three teams simultaneously rolled out across the country.